About
MY BACKGROUND
Hi! I’m Hanna Markham. I am a Sacramento-based Marketing Manager specializing in live entertainment, digital strategy, and creative brand development. I currently oversee marketing for Punch Line Sacramento and Punch Line Sacramento’s Callback Bar, where I lead end-to-end campaigns for more than 570 live comedy events each year.
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I hold an M.A. in Communication from California State University, Fullerton with an emphasis in Entertainment and Tourism. My graduate work focused on media industries, audience engagement, and inclusive communication practices. For my capstone, I created a full communications audit and best practices guide for a queer nonprofit in San Diego. The experience strengthened my commitment to accessible, community-focused messaging.
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I also earned my B.A. in Media Studies from California State University San Marcos with a minor in Women and Gender Studies. LGBTQIA+ representation in media has been a core interest throughout my academic and professional journey, and it continues to shape how I approach branding, storytelling, and audience connection.
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Alongside my full-time role, I run Goodie Digital, where I work with small businesses on branding, website design, content strategy, and social media presence. I enjoy helping clients transform ideas into clear, thoughtful visuals and digital experiences.
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Whether I am promoting live events or collaborating with clients on creative projects, my work is grounded in strategic communication, problem-solving, and a genuine passion for entertainment and community.
Education
WHAT I’VE LEARNED
2020 - December 2021
Cal State Fullerton – Fullerton, CA; Class of 2021
Master of Arts; Communication, Entertainment & Tourism
GPA: 3.97/4.0
2015 - December 2019
Cal State San Marcos - San Marcos, CA; Class of 2019
Bachelor of Arts; Mass Media - Minor in Women & Gender Studies
Study Abroad – University of Newcastle, Newcastle, Australia
Communication & Media Studies
Experience
WHERE I’VE WORKED
April 2024 - Current
Live Nation, Marketing Manager - Comedy
March 2023 - Current
Goodie Digital Marketing, Founder/Lead Digital Creator
October 2022 - March 2023
Tim Lewis Communities, Marketing Coordinator
December 2021 - October 2022
Westcoat Specialty Coating, Marketing Coordinator
September 2021 - October 2022
House of Blues San Diego, Box Office Attendant
March 2021 - August 2021
The Queens' English, Marketing/Social Media Intern
2011 - 2015
El Camino High School, Oceanside, CA
Class of 2015 Yearbook Editor
Skills & Languages
WHAT I BRING TO THE TABLE
Data Analysis
Content Writing & Editing
Microsoft Word, Excel, Powerpoint
Google Docs, Slides, Sheets, and Forms
Image & Design Tools
Public Speaking & Leadership Skills
Social Media Management
Canva, Sprout Social, Asana
Written and Oral Communication (English)
Recognition
WHERE I SHINE
Dean's List in Humanities and Social Sciences
at California State University San Marcos
3.80 Undergraduate GPA
3.97 Graduate GPA
Interests
OUT OF OFFICE
Music
Photography
Travel
Concerts
Baking
Reading


